Barbados Delegation Visits LNTA With Focus To Invest In Tourism Sectors
MONROVIA, March 19, 2026 – The High Commissioner of Barbados H.E Juliette Bynoe-Sutherland has disclosed to the Liberia National Tourism Authority (LNTA) about a strategic decision made to invest in the tourism sectors with the goal to explore investment prospects that will enhance Liberia’s tourism infrastructure and global visibility.
The commitment was announced during a high-level engagement at the LNTA headquarters in Monrovia, where representatives from Barbados reaffirmed their interest in fostering strategic collaboration aimed at strengthening tourism development, capacity building, and destination marketing in Liberia.
Barbados, widely recognized for its strong and resilient tourism industry, expressed its readiness towards signing a Memorandum of Understanding (MOU) that will ensure a unique connection and collaboration, and to share expertise and explore investment prospects that will enhance Liberia’s tourism infrastructure and global visibility, H.E Bynoe-Sutherland added.
For his part, the Deputy Director General Dogba K. Norris, Jr. described the commitment as a significant step toward international cooperation, noting that such partnerships are critical to unlocking Liberia’s tourism potential, creating jobs, and driving sustainable economic growth.
He Further reaffirmed LNTA commitment for Barbados partnership, stressing that LNTA remains open to engaging countries across various tourism and related sectors to expand opportunities and share knowledge.
The partnership between LNTA and Barbados is expected to strengthen Liberia National Tourism Authority governance promote capacity building and enhance regional cooperation within tourism sector.
Anthony Beh
March 22, 2026 - 10:12 amThe recent engagement between Liberia National Tourism Authority and representatives from Barbados signals a promising and strategic shift in Liberia’s approach to tourism development. The disclosure by H.E. Juliette Bynoe-Sutherland reflects not only diplomatic goodwill but also a calculated effort to leverage Barbados’ well-established tourism model to support Liberia’s emerging sector. From an analytical standpoint, this partnership presents a mutually beneficial opportunity. Barbados, known globally for its resilient and highly structured tourism industry, brings valuable expertise in destination branding, infrastructure development, and service quality standards. Liberia, on the other hand, possesses untapped natural and cultural tourism assets that, if properly developed, could position the country as a competitive destination within West Africa. The proposed Memorandum of Understanding (MOU) is particularly significant. Beyond symbolic cooperation, it suggests a framework for practical implementation—knowledge transfer, technical assistance, and potential investment flows. If effectively executed, this could address key challenges facing Liberia’s tourism sector, including limited infrastructure, weak global visibility, and capacity gaps within the industry. Furthermore, the response from Deputy Director General Dogba K. Norris Jr. highlights an important policy direction: openness to international collaboration. This is crucial, as tourism development today relies heavily on cross-border partnerships, shared expertise, and integrated marketing strategies. However, the success of this initiative will depend on consistency, transparency, and execution. Liberia must ensure that such agreements translate into measurable outcomes—job creation, improved tourist experiences, and sustainable economic growth. Institutional strengthening within the LNTA will also be essential to manage and sustain these developments. In conclusion, this partnership is a forward-looking step that, if strategically managed, could significantly elevate Liberia’s tourism sector while reinforcing regional and international cooperation. Thank you, Anthony Beh BSc Candidate in Travel and Tourism Management (BTTM) Punjab College of Technical Education Ludhiana, Punjab, India