LNTA, Canon Advance Partnership to Put Liberia’s Tourism Attractions in the Global Spotlight
Monrovia, Liberia | November 10, 2026 — The Liberia National Tourism Authority (LNTA), through its Department of Marketing and Promotions, is advancing a strategic partnership with global imaging technology company Canon to strengthen Liberia’s destination marketing, promote its cultural and natural attractions, and position the country more prominently in the international tourism market. The proposed “Liberia Through Canon’s Lens” initiative will leverage professional photography, visual storytelling, and digital content production to showcase Liberia’s tourism potential to audiences worldwide.
The initiative was the focus of a high-level meeting at the LNTA headquarters in Monrovia, attended by Canon’s Regional Sales Manager, Abdul Razak Ahamed Shaikh, Country Manager for West Coast and Sahel, Pape Ndao, and Managing Director, Razzouk Bros Incorporated, Tarek Razzouk. Representing LNTA were Acting Director General Stevenson Seidi; Deputy Director General for Marketing and Promotions, Atty. Jani K.J. Kollie; Deputy Director General for Finance and Corporate Services, Melvin Nye; and Acting Domestic Marketing, Woody Grace Brown. Discussions centered on developing a nationwide tourism photography campaign covering Liberia’s 15 counties, establishing a national tourism image library, and producing a special Liberia x Canon Photo Book to promote the country’s destinations through embassies, airports, hotels, international tourism exhibitions, and other strategic marketing platforms.
A major component of the partnership will focus on strengthening Liberia’s creative industry through specialized training for local photographers, videographers, and content creators. The programme will equip Liberian creatives with professional photography and visual storytelling skills, enabling them to contribute directly to the country’s destination marketing campaigns. During the meeting, Canon reaffirmed its commitment to the initiative and indicated that a proposed training curriculum and programme structure would be submitted within the week, alongside a final response from its headquarters regarding photography and production equipment support. The collaboration also presents opportunities for Canon to expand its presence in Liberia through its licensed distributor, Razzouk Bros Trading Corporation.
The proposed partnership forms part of LNTA’s broader marketing and promotions strategy to build a stronger destination identity, expand Liberia’s digital tourism presence, and develop compelling promotional content for international travel exhibitions, tourism publications, and targeted destination campaigns. Content generated through the initiative is also expected to support the Liberia National Tourism Magazine 2027, while establishing a sustainable collection of high-quality visual assets for future promotional activities. Through Liberia Through Canon’s Lens, LNTA seeks to place Liberian creativity at the forefront of telling the country’s tourism story and strengthen Liberia’s visibility as an emerging destination on the global tourism map.
