Stakeholders Back Reform Efforts as LNTA Moves To Strengthen Pageantry Industry
MONROVIA, March 10, 2026 – The Liberia Tourism Authority (LNTA) has convened a consultative meeting with pageantry stakeholders aimed at addressing key challenges within Liberia’s pageantry sector and advancing recommendations for stronger regulation, transparency, and collaboration.
The engagement brought together pageant organizers, event planners, and participants to discuss issues affecting the development and organization of beauty pageants in Liberia, and LNTA roles on how to reenforce standards that seek to drive a well-structured, inclusive, participatory, and accountable tourism sector.
During the meeting Tuesday March 10, 2026, Mollyn Jarbo, President of the Beauty Pageantry Union, emphasized the need for broader stakeholder engagement and called for a more inclusive consultative approach in decision-making affecting the sector. She also highlighted the importance of establishing clear standards to ensure the decentralization of the Miss Liberia pageant through county-level competitions leading to the national event.
Sharing their experiences, other representatives of the Beauty Pageantry Union, shared their challenges in the beauty business, and contributed suggestions on how the sector can be improved through collective ideas and scrupulous implementation of the Pageantry Policy.
However, the stakeholders recommended the solicitation of support for academic-based pageants; the adjustment of franchise recognition fees; increasing advocacy for corporate social responsibility-driven support as some important efforts required to usher in real transformation.
In closing, Madam Princess Eva Cooper, Director General of LNTA, reassured the Stakeholders that the Authority values their perspectives on those key issues, adding “we now have a new Policy and Code of Conduct on the Pageantry Culture in Liberia, and we guarantee all stakeholders of the LNTA’s resolve to ensure transparency at all levels.” The LNTA is committed to exercising its regulatory function responsibly, respecting contributions from across the sector and from our partners towards our goal to showcase Liberia through tourism which remains a key sector that promises to unlock economic potentials for national development, she added.
