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Vision and Mission

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Liberia National Tourism Authority (LNTA) is an autonomous public institution established by an Act of the Legislature in 2025 to coordinate, regulate, and promote tourism, preserve Liberia’s cultural heritage, and develop the creative economy.

The LNTA serves as the central government agency responsible for formulating tourism policy, supporting destination marketing and diaspora tourism, fostering tourism investment, developing infrastructure, and ensuring that Liberia’s tourism growth contributes to national prosperity, cultural preservation, and community development.

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Our Vision

To position Liberia as The Choicest Destination, a vibrant, inclusive, and sustainable tourism hub that showcases our culture, nature, and history to the world.

Our Mission

To develop, regulate, and promote Liberia’s tourism industry through strategic planning, innovation, and partnerships that enhance visitor experiences and improve the livelihoods of Liberians.

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Our Mandate

    The LNTA’s statutory mandate includes:
  • Establishing and enforcing standards for tourism establishments, operators, and guides.
  • Promoting Liberia’s image and visibility in the global tourism market.
  • Supporting public and private sector collaboration in site development, infrastructure, and training.
  • Supporting public and private sector collaboration in site development, infrastructure, and training.
  • Attracting and guiding tourism-related investments.
  • Protecting and promoting Liberia’s cultural identity and artistic expressions.
  • Classification, tourism levies, and marketing partnerships.

Strategic Focus Areas

Tourism Infrastructure Development
  • Rehabilitation of national heritage sites and parks
  • Support for community-based and eco-tourism projects
  • Enhancement of accessibility to tourism corridors
Tourism Infrastructure Development
  • Rehabilitation of national heritage sites and parks
  • Support for community-based and eco-tourism projects
  • Enhancement of accessibility to tourism corridors
Tourism Infrastructure Development
  • Rehabilitation of national heritage sites and parks
  • Support for community-based and eco-tourism projects
  • Enhancement of accessibility to tourism corridors
Capacity Development
  • Training and certification of hospitality and tourism professionals
  • Strengthening local tourism institutions and curricula
  • Empowering youth and women in tourism enterprises
Inter-Institutional Collaboration
  • Alignment with relevant ministries, agencies, and local governments
  • Partnerships with regional and international tourism bodies
  • Engagement with the Liberian Diaspora and private sector
Environmental and Cultural Sustainability
  • Promotion of green tourism practices
  • Collaboration with the Forestry Development Authority (FDA) and Environmental Protection Agency (EPA)
  • Revenue generation through biodiversity, conservation, and carbon credit programs

Diaspora Coordination and Wealth Harness

  • Establishing structured engagement channels for the Liberian Diaspora to invest, visit, and reconnect with homeland tourism project.
  • Creating Diaspora Tourism Packages and Homecoming Festivals celebrating Liberian identity, heritage, and creativity.
  • Leveraging remittances and diaspora philanthropy to co-finance community-based tourism and hospitality enterprises.
  • Establishing a “Diaspora Investment Facilitation Window” under LNTA to support tourism-related ventures.
  • Promoting cultural repatriation and heritage documentation for shared storytelling and intergenerational pride.

Culture, Heritage, and Creative Industries

  • Revitalizing Liberia’s cultural identity as a core driver of tourism and national pride
  • Documenting, preserving, and promoting tangible and intangible heritage including music, dance, folklore, and traditional arts
  • Supporting creative industries (film, fashion, crafts, gastronomy, and visual arts) as tools for economic growth and cultural diplomacy
  • Establishing the National Cultural Directory to map and promote artists, cultural groups, and heritage assets
  • Hosting annual National Culture and Arts Festivals in collaboration with counties, traditional councils, and creative associations

Core Services

  • Licensing and accreditation of tourism businesses and events
  • Destination marketing and promotional campaigns
  • Tourism investment facilitation and support
  • Tourism data collection and market research
  • Training and technical capacity building
  • Heritage and cultural event coordination

Tourism Investment Opportunities

  • Eco-lodges and nature reserves
  • Heritage restoration and cultural centers
  • Cruise and beach tourism development
  • Agro-tourism and rural community initiatives
  • Tourism training and certification programs
  • Transport and logistics for tourism mobility
  • Cultural villages, museums, and performing arts centers
  • Diaspora-led cooperative investments in hospitality, art, and creative tourism enterprises